Australia Smartphone Sector Remained Flat in 2022, Transport 7.38 million Models, Claims IDC

Australia, March 01, 2023 – In accordance to the Intercontinental Facts Corporation ’s (IDC) All over the world Quarterly Mobile Mobile phone Tracker, the Australia smartphone current market remained flat with 7.38 million units in 2022, a meagre advancement of .1% 12 months-on-Yr (YoY).

Typically, the fourth quarter of the 12 months is a seasonally solid interval with Black Friday and Boxing Day profits and promotions. Nonetheless, 4Q22 saw a drop of 5.8% YoY with 2.2 million units.

“This fall can be attributed to the tapering purchaser desire and cautious investing owing to mounting residing charge, substantial inflation and growing macro-economic problems,” says Yash Gupta, Direct Analyst for Cellular Phone Study at IDC Australia

4Q22 Major 5 Smartphone Vendor Highlights

Apple was a shiny location as its shipment improved 1.6% YoY in 4Q22. The new Apple iphone 14 series did well in the marketplace, fully making use of the Black Friday and Boxing Working day income. Apple’s over-all cargo grew 4.3% YoY for the full 12 months of 2022, broadly outperforming the other distributors and keeping a 49.4% sector share in 2022.

Samsung declined 24.8% YoY in 4Q22. Their low-conclude versions these types of as Galaxy A13/A23/A33 did perfectly in the market but the mid-phase versions these as Galaxy A53/A73 had softening desire. The Galaxy S22 sequence also had a slowdown in desire in comparison to the former variant. The Galaxy Flip and Fold series experienced a excellent operate in Q3 and subsequently slowed down in Q4. Samsung’s overall cargo declined 4.7% YoY in 2022 with a market place share of 28.9%

OPPO declined 8.1% YoY in 4Q22 holding a 4.7% market place share. It experienced enhanced its portfolio with Reno and Uncover sequence but its affordable smartphone array these as the A16s, A57, A77s, and A54 had been the primary workhorses throughout its portfolio. General, in 2022, OPPO experienced a 12.1% YoY improve and held a 5.1% marketplace share.

Google experienced a potent quarter in 4Q22 with an maximize of 80.1% YoY and accounting for the 4.1% current market share. Its supply enhanced significantly, and Pixel 7 collection did perfectly in the current market. Google’s all round shipment grew by 52.6% YoY, with a 2.6% industry share.

HMD (Nokia) confronted a steep shipment fall of 16.6% YoY in 4Q22, due to a absence of innovation in their products and promoting to attract young customers. In 2022, its shipments declined by 7.1% YoY with 3.4% market share.

2023 outlook

The total smartphone current market in Australia is predicted to continue to be muted declining by 1.3% in 2023 thanks to significant inflation and low client self esteem. As growing charge of dwelling places stress on house budgets across the region, the buyers will continue being careful in their gadget spends impacting the in general smartphone shipments for the duration of the yr.

To know a lot more about the IDC Globally Quarterly Mobile Cellular phone Tracker, make sure you make contact with Yash Gupta at [email protected]. For media inquiries, be sure to call Michael de la Cruz at [email protected] or Miguel Carreon at [email protected].

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